Hi! I’m Andrew, a freelance creative based in Sydney.
Non-traditional advertising and deep story are my jam. Connection and community are my north star.
I didn't think I'd be in a helicopter with my Uber driver, but it happened. My approach to advertising is non-traditional. I love to shake people up a bit.
Deep story for me is really "going there". Like yarning with Traditional Owners of the Daintree or Uluru. Harnessing the power of listening to build connection is my secret sauce.
As much as I love bringing in strategic collaborators for each project, I don't mind getting my hands dirty. Sometimes as a kind of brand ambassador, other times more behind the scenes.
October 18, 2016 was like any other day... until I challenged myself to say hi to every single stranger I walked by in Sydney. I discovered that:
- Everyone has a story, if we take the time to listen
- It was time for me to break out of my shell and start listening
Since then, I've spent the last decade experimenting with the power and magic of simple hellos.
Along the way, I've done comedy alongside a Nobel Peace Prize Winner, collaborated with Yes Theory, brought my Uber driver in a helicopter, and everything in-between.
Beyond working to support brands and creators, you might find me podcasting, surfing, or teaching my barista how to juggle! I'm passionate about the power of community and connection to create joy in our day to day lives.